For the first time in Aruba’s history, a comprehensive mapping of the Cultural and Creative Industries (CCI) is underway. This unprecedented initiative, led by Go Cultura Foundation in partnership with Impact Hub Aruba, aims to unlock the economic and strategic potential of Aruba’s creative sector through data, evidence, and collaboration.

A Movement, Not Just a Report

The project, titled “Cultural Cartography: Mapping the Cultural & Creative Industries of Aruba,” seeks to identify the key players, economic value, structural gaps, and untapped opportunities in the sector. The goal is to elevate culture and creativity from an overlooked domain to a recognized pillar of sustainable and diversified economic development.

“This is not just about documenting hobbies, it’s about building an economic pillar,”
— Arthur Loefstok, President, Go Cultura Foundation

Originally initiated in 2022 by Go Cultura Foundation, the project has now entered its execution phase with Impact Hub Aruba as lead research partner. Combining global methodologies (UK’s DCMS model, WIPO, and Singapore’s creative economy framework) with Aruba’s unique context, the study will blend qualitative and quantitative research to deliver clear insights and actionable strategies.

Why This Matters?

Globally, CCIs generate $2.3 trillion USD annually, contributing 3.1% to global GDP and 6.2% of global employment (UNESCO, 2022). Aruba, currently reliant on tourism for over 80% of its GDP (CBS, 2024), has a clear opportunity to diversify its economy through the creative sector, one that has proven resilient during global disruptions.

This mapping project will explore who is active within Aruba’s creative and cultural industries, what activities and products they contribute, what challenges they face, and what they need to grow. It will also identify areas where investment and policy support can have the greatest impact, laying the groundwork for the sector to reach its full potential. The research will also help position Aruba’s cultural economy as a formal, measurable sector within national development planning.

“Culture and creativity are engines of development, identity, and economic diversification. But without a clear map, we lose strategic direction,”
— Mary-Ann Falconi-Rasmijn, General Manager, Impact Hub Aruba

What’s Next?

The data collection phase begins in August 2025, following extensive preparation and stakeholder engagement. A special event will be held on August 22 at Fort Zoutman, bringing together artists, entrepreneurs, policymakers, and investors to participate and shape the future of Aruba’s creative economy.