Aruba Strengthens Consumer Protection Framework with New Law
On March 15, 2026, coinciding with World Consumer Rights Day, Aruba officially enacted the Consumer Protection Enforcement Ordinance (Landsverordening bestuursrechterlijke handhaving consumentenbescherming), marking an important step toward strengthening transparency and fairness in the local marketplace. The law was announced by Geoffrey Wever, Aruba’s Minister of Finance, Economic Affairs and Primary Sector, and forms part of the government’s broader economic policy agenda under the 2025–2028 governance program. The legislation was approved by Parliament on June 18, 2025, and formally entered into force following a national decree issued on February 27, 2026.
A More Transparent and Fair Market Environment
The new law reinforces Aruba’s commitment to a fair and well-regulated business environment by strengthening the protection of consumer rights. Effective consumer protection contributes to greater market confidence, which is essential for both local entrepreneurs and international investors operating in Aruba. The law assigns an expanded supervisory and enforcement role to the Aruba Fair Trade Authority (AFTA), which will oversee compliance and ensure that companies adhere to fair business practices. Under the new framework, AFTA will have the authority to:
- Investigate potential violations of consumer protection rules
- Issue binding instructions to companies to correct business practices
- Impose administrative sanctions and fines where necessary
- Publish public warnings about unlawful or misleading commercial practices
These tools enable authorities to respond more quickly and effectively to market abuse.
Strengthening the Business Climate
For investors and businesses, the introduction of this legislation helps create a more predictable and level playing field. Clear rules regarding consumer rights and commercial conduct reduce uncertainty while supporting fair competition across sectors. The law also provides safeguards against practices such as, misleading or deceptive advertising, unreasonable contract conditions, or the unsolicited delivery of goods or services. According to Minister Wever, consumers play a crucial role in Aruba’s economy, and strengthening their protection ultimately supports a healthier and more sustainable business ecosystem.
Implementation and Next Steps
During 2025, the Government of Aruba worked closely with AFTA to prepare for the implementation of the new legislation and the expansion of its responsibilities. As part of the rollout, AFTA will begin providing public information about consumer rights and the new regulatory framework through its website and other communication channels. Later in 2026, the authority will also introduce the ConsuLoket, a digital portal that will allow consumers to submit complaints and seek guidance regarding potential violations of consumer protection regulations.
Supporting Aruba’s Investment Climate
Aruba’s strengthened consumer protection framework is another step toward a more transparent, reliable, and investment-ready business environment. To learn how Aruba can support your business expansion or investment plans, contact us.
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